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The Shishi leisure fabric industry has another good news. The reporter learned that Shishi, as a base for publishing China's popular fabric trends, the industry attaches great importance to independent innovation and continues to increase R&D investment.

The reporter got good news from the Shishi Fabric Industry Association. The 36th (2017/18 Autumn/Winter) China Popular Fabrics shortlisted for judging winners, sponsored by the China National Textile and Apparel Council, was released, and more than 400 companies across the country won awards for participating products. 48 sets of new fabric products from 28 companies including Tailong, Chuangyi, Xinhongxing, Huaqi, Hongtai, Federal Sanhe, Xianghua, 678, Zhanyao, Yinglun, etc. won the "2017/18 autumn and winter China Popular Fabric Excellence Award".

Who is qualified to endorse the excellence level of Chinese local fabric design in the next season? With the 36th (2017/18 autumn and winter) Chinese popular fabric shortlisted for judging winners, this answer finally surfaced. The China International Fabric Design Competition and China Popular Fabric Shortlisting Review organized by the China Textile Industry Federation has become a professional competition brand for 17 years, and it is currently the most authoritative and influential in the field of fabric development and design in China's textile industry. The purpose of the powerful professional competition is to promote the innovation of textile products and increase the marketization rate of new products.

“This year, Shishi’s backbone fabric enterprises have focused on the development strategy of the municipal party committee and government’s'innovative transformation and industrial strengthening of the city', adhered to the development path of'R&D and innovative', and comprehensively improved the market competitiveness of fabric products.” The relevant person in charge of the Shishi Textile Industry Association said, For the development strategy of "Innovative Transformation and Industrial Strengthening of the City" by the Municipal Party Committee and Municipal Government, the first thing for fabric companies is to strengthen R&D and innovation, and strive for more products to be ahead of market consumption. This is also the next development goal and direction of Shishi cloth enterprise!

It is reported that more than 500 textile fabric companies participated in this China International Fabric Design Competition and China Popular Fabrics Finalist Judging. The companies were from Japan, the United Kingdom, Slovenia, Taiwan, China, Hong Kong and other countries and regions. The application areas of more than 4,000 fabric products cover men's wear, women's wear, children's wear, casual wear, sports wear, denim, shirts and underwear. Shishi fabric companies actively participated in the selection of China's popular fabrics this season, and finally 48 groups of new fabric products were successfully shortlisted, once again showing the charm of Shishi casual fabrics.